Useful
Designed around a real user and business decision
VOICE AND CONVERSATIONAL AI
Build conversations that move the customer forward.
We create custom voice, chat and messaging agents that understand the journey, continue across channels and know when a person should take over.
Production-ready
Engineered beyond the prototype
Connected
Integrated with the tools you already use
Measurable
Tracked against adoption and business value
What this solves
What you get, in plain language.
Start with the business problem. We define and deliver the product, workflow or transformation needed to solve it.
At a glance
The conversation is the interface. The outcome is the product.
A natural voice is not enough. Effective conversational AI must recognise intent, retain relevant context, access business systems, handle interruption and ambiguity, and complete the next useful action.
Common use cases
- Lead qualification and appointment booking
- Customer support and service triage
- Inbound enquiry handling
- Outbound reminders, reactivation and follow-up
- Collections and payment journeys with appropriate controls
- Feedback, NPS and customer research
- Voice-to-messaging continuity
- Agent assist and live human transfer
What this changes for you
- Extend service and engagement beyond available human capacity.
- Qualify, resolve or route conversations consistently.
- Maintain customer context across voice and messaging.
- Integrate conversation outcomes into CRM and operating systems.
- Escalate sensitive, complex or high-value interactions to people.
- Learn from intent, sentiment, objections and journey-level analytics.
What we deliver
- Conversational use-case and journey design
- Voice and chat persona, behaviour and guardrails
- Intent, interruption and recovery logic
- Multilingual conversation flows where supported and validated
- Telephony, web chat and messaging-channel integration
- CRM, database, scheduling and payment-action integration
- Context and memory design across permitted channels
- Human transfer, callback and escalation workflows
- Conversation evaluation and quality testing
- Reporting, summaries and operational dashboards
From script to working conversation
1. Define the job
Identify the customer intent, business outcome, available actions and boundaries of the conversation.
2. Design for real speech
Account for interruptions, silence, corrections, accents, incomplete answers and requests that arrive out of order. A voice journey cannot behave like a form read aloud.
3. Connect the systems
Give the agent controlled access to customer context, CRM actions, scheduling, status checks or other relevant tools.
4. Test difficult conversations
Evaluate edge cases, objection handling, repeated failure, handoff and channel switching using realistic scenarios.
5. Launch and improve
Review completion, escalation, conversation quality, latency, cost and business outcome. Improve the journey rather than merely changing the prompt.
Product and custom-development routes
Choose custom voice and conversational AI development when the journey, logic, experience or integrations require bespoke design. For a deployable voice and messaging platform, explore TringTring.ai. Keep the service and product propositions distinct while using the product as factual evidence of Tangible's production experience.
How we work
Small-team speed. Enterprise-level discipline.
You always know what is being decided, built and measured.
Frame
Define the outcome, user and riskiest assumption.
Prototype
Make the value tangible before committing to the full build.
Build
Design, develop and integrate the production system.
Improve
Measure adoption and strengthen what performs.
Built for reality
Connected. Governed. Ready to operate.
The new system should fit the business you already run, not create another isolated tool.
SystemsCRM · ERP · data · APIs
ControlsAccess · review · audit
PeopleRoles · handoffs · adoption
Relevant exampleClient engagementRead the case study ↗
Make every workout plan more personal.
Conversational onboarding, adaptive routines and connected product analytics helped CloudFit turn a generic fitness journey into a more useful, measurable experience.
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FAQ
Questions about Voice and Conversational AI
Straight answers before you decide what to do next.
Can voice and WhatsApp share the same context?
Yes, if the journey, identity handling, permissions and underlying data are designed for continuity. Context should be retained deliberately, not indiscriminately.
Can the system transfer a conversation to a person?
Yes. Handoff can be triggered by customer request, low confidence, sensitive intent, defined business rules or opportunity value. The human should receive the relevant context rather than restarting the conversation.
Do you support multiple languages?
Multilingual capability depends on the selected speech, language and channel technologies plus the quality required for the use case. Languages must be tested with representative users and scenarios before production claims are made.
Can conversational AI update our CRM?
Yes, where suitable APIs or integration methods exist. The system can capture structured information, update status, schedule actions or trigger follow-ups within approved permissions.
Is this page for TringTring.ai?
This page covers bespoke voice and conversational AI development. TringTring.ai has its own product page for buyers seeking Tangible's voice and messaging platform.
How long does a typical engagement take?
A focused diagnostic or prototype can take a few weeks. A production build or wider transformation is phased around complexity, integrations, risk and the evidence required at each gate.
What determines the cost?
Scope, workflow complexity, data readiness, integrations, security requirements and the level of production support determine investment. We define the smallest credible first phase before proposing a wider programme.
Can this work with our existing systems?
Usually, yes. We design around your current CRM, ERP, data, communication and operational tools, then recommend replacement only when an existing constraint genuinely blocks the outcome.
How do you handle security and human oversight?
We define access, approval, escalation, audit and monitoring requirements with the workflow. High-impact decisions retain the right human checkpoints and visible accountability.
Have a problem worth fixing?
Tell us what needs to change.
We will help you find the clearest route from business need to working system.
Talk to our team