Business first
Start with the outcome, not the technology.
About Tangible Labs
We make AI useful for growing businesses.
Tangible Labs is an AI product and transformation agency for startups and SMEs. We bring business strategy, product design and development together to build systems that solve real problems.
Talk to our team
One team from problem to production
Strategy, design and development stay connected.
The people shaping the business case stay close to the people designing and building the system.
Design for use
Make complex systems clear and intuitive.
Build for reality
Develop around actual teams, data and workflows.
Improve with evidence
Measure what changed and strengthen what works.
A connected working model
Think together. Build together. Learn together.
We keep business owners, product thinkers and engineers close to the same problem so context is not lost between presentations and production.
Why we exist
AI is only valuable when something meaningful changes.
That change might be a new product, less manual work, faster decisions, a better customer experience or a stronger route to growth.
Start with the business change.
Build and test before scaling investment.
Design control and accountability into the system.
Ruchik Vora · Co-founder
Building the systems behind scalable growth.
AI, data and engineering leadership.
Ruchik brings more than 12 years of experience across data, engineering and technology leadership. He holds a Master’s in Analytics from Georgia Tech and previously led Engineering and Data at IBDIC.
He has co-founded and scaled two companies that were later acquired. His work spans AI and machine learning, data integration and scalable technology systems. At Tangible, he connects technical architecture with the business outcome it must deliver.
12+ yearsGeorgia TechTwo acquired companiesAI, ML and data systems
Arnab Guha · Co-founder
Turning customer problems into products people adopt.
Product, growth and go-to-market leadership.
Arnab brings more than 12 years of experience across marketing, product, growth and go-to-market strategy. He has worked with more than 30 brands, including Jaguar Land Rover, UNICEF and HP.
As a former Head of Marketing and Growth in fintech, he has worked across customer acquisition, product development and commercial growth. His experience includes 11 automotive launches and three fintech products. At Tangible, he shapes the proposition, product experience, UI and UX, and route to market.
12+ years30+ brands11 automotive launchesThree fintech products
We build our own products too
We know what it takes to move AI from an idea into daily use.
Building and operating TringTring.ai keeps us close to integrations, quality, adoption, monitoring and customer outcomes.
Meet TringTring.ai ↗Distributed by design
Five cities. One connected team.
Our team works from Budapest, Jakarta, London, Mumbai and Montreal. Different markets give us wider perspective. One working model keeps decisions, delivery and accountability connected.
MontrealLondonBudapestMumbaiJakartaBudapestJakartaLondonMumbaiMontreal
FAQ
Questions worth asking
Straight answers before you decide what to do next.
What kind of company is Tangible Labs?
Tangible Labs is an AI product development and transformation agency for startups and growing SMEs.
Who founded Tangible Labs?
Tangible Labs was co-founded by Ruchik Vora and Arnab Guha. Together they bring experience across AI, data, engineering, product, marketing and growth.
Where is the Tangible team based?
Team members work from Budapest, Jakarta, London, Mumbai, Montreal, operating as one distributed delivery team.
Can Tangible design and develop the solution?
Yes. Strategy, product design, development, integration and improvement can sit with one accountable team.
Can you work with our existing team and technology?
Yes. We can lead a complete engagement or work alongside internal product, engineering, data and operations teams.
How do you manage AI risk?
We define data access, human review, escalation, evaluation and monitoring requirements early, then build those controls into the working system.
Have a business problem worth solving?
Bring us the problem.
We will help you understand the smartest way to build, automate, improve or transform it.
Talk to Tangible