Build
Build something new.
Custom AI products, digital experiences, agents and applications built around a real business case.
Explore all Build services ↗AI product development & transformation agency
We build AI that solves real business problems.
Tangible Labs designs and develops AI products, agents and automation for startups and growing businesses.
For startupsFor growing SMEsFrom idea to production
Selected clients
What we do
What do you need AI to change?
Choose the outcome. We will show you the product, automation or transformation service behind it.
Automate
Automate what should not be manual.
Intelligent workflows that remove repetitive work while preserving control, context and human judgement.
Explore all Automate services ↗Optimise
Improve what is underperforming.
Use AI, data and experimentation to improve conversion, efficiency, customer journeys and system performance.
Explore all Optimise services ↗Transform
Rethink how the business works.
Practical AI transformation for teams redesigning a function, workflow, operating model or technology foundation.
Explore all Transform services ↗Built for startups and SMEs
Senior people who can think, design and build.
Use us as your AI product agency, transformation team or extension of your business. We shape the engagement around the result you need.
How Tangible works ↗
One senior team
Strategy, product design, development and integration stay connected from the first conversation to launch.
Built around reality
We work around your customers, budget, systems and operating constraints, not a generic AI playbook.
Fast without being disposable
Move quickly with focused pilots, then build the parts that deserve to become production systems.
Work
See how we approach real business problems.
Eight examples explain the challenge, the solution, the systems involved and the result in plain language.
Real estate · AI sales intelligence
Turn property enquiries into qualified sales opportunities.
Client engagement
Read case study ↗
Automotive · Campaign and dealer intelligence
Connect campaigns, dealers and bookings in one view.
Client engagement
Read case study ↗
Fitness technology · AI product growth
Make every workout plan more personal.
Client engagement
Read case study ↗
Fintech and lending · Lending intelligence
Move good loan applications forward faster.
Client engagement
Read case study ↗
Education technology · Enrolment and retention intelligence
Connect lead quality, trial classes and learner retention.
Client engagement
Read case study ↗
Manufacturing · Order-to-quote automation
Turn complex orders into accurate quotes in minutes.
Client engagement
Read case study ↗
Food manufacturing · Demand planning and margin optimisation
Forecast demand without overproducing.
Client engagement
Read case study ↗
Construction technology · Computer vision product innovation
Turn site photos into proof of construction progress.
Client engagement
Read case study ↗A product built by Tangible
Voice and messaging AI that remembers the customer.
Keep context across channels, qualify leads, resolve requests and hand the right moments to your team.
Meet TringTring.ai ↗
How we work
A small-team process. Enterprise-level discipline.
You always know what is being decided, what is being built and what evidence takes us forward.
01
Clarify
What should change, for whom and how will we measure it?
Outcome brief02
Validate
Test the hardest assumption before committing to a full build.
Working prototype03
Build
Design, develop and integrate the production solution.
Live system04
Improve
Track adoption and impact, then expand what performs.
Scale roadmapBusiness case→Validation→Production→Growth
Technology ecosystem
Built with the platforms your business already uses.
We connect models, cloud services, communications and business systems around the work you need done.
OpenAI
Anthropic
Google Cloud
Microsoft Azure
AWS
Meta
Salesforce
HubSpot
Twilio
WhatsAppA flexible ecosystem for building and connecting the right solution.
A distributed team
Five cities. One team.
Our people work from Budapest, Jakarta, London, Mumbai and Montreal. Wherever you are, you work with one connected team.
MontrealLondonBudapestMumbaiJakartaOne delivery rhythm across time zones
MontrealLondonBudapestMumbaiJakarta
Practical guidance
Questions to answer before you invest in AI.
Frequently asked
Before you hire an AI agency.
Clear answers for startups and SMEs comparing AI development, automation and transformation options.
01What does an AI development agency actually do?+
We identify the business case, design the product or workflow, develop the AI system, integrate it with your stack and help it reach production.
02Can Tangible Labs build an AI MVP for a startup?+
Yes. We help startups move from idea and product definition to AI MVP design, development, testing and a practical production roadmap.
03Do you only build AI products?+
No. We also deliver AI automation services, AI agents, voice AI, RAG systems, CRM automation, digital product design and development, and broader AI transformation programs.
04What is the difference between AI automation and AI transformation?+
Automation improves a specific workflow. Transformation redesigns how a function such as sales, service or operations works across people, process, data and technology.
05Can you improve an AI product or automation we already have?+
Yes. We can diagnose adoption, accuracy, conversion, cost, workflow and integration issues, then optimise the parts preventing performance.
06Can you integrate AI with our CRM, ERP or existing software?+
Yes. We design around existing APIs, databases, CRMs, communication platforms, cloud systems and operating workflows wherever practical.
07How quickly can a startup or SME begin?+
A focused discovery can begin with one business problem. Depending on complexity, the next step may be a prototype, an automation sprint, an MVP or a transformation roadmap.
08Do we need an internal AI or engineering team?+
No. We can operate as the core product and development team or work alongside your existing product, technology, data and business teams.
09Who owns the product and intellectual property?+
Ownership is defined in the engagement. Custom client work can be structured so the client owns the agreed product, code and deliverables.
10How do you handle AI security and governance?+
We design data access, model controls, human review, monitoring, escalation and deployment choices around the risk level of the use case.
11Do you work only with businesses in India?+
No. Tangible Labs works as a distributed AI agency with team members across Asia, Europe and North America.
12How much does custom AI development cost?+
It depends on the outcome, integrations, data, risk and production scope. We first narrow the problem so you are not paying to build the wrong thing.
Talk to Tangible
Have a business problem AI should solve?
Tell us what is slow, expensive, frustrating or ready to become a product. We will help you identify the most useful next move.
- One focused business problem
- A direct conversation with a senior team
- No generic AI transformation pitch